Mimomimomimodamour #2

2021
Variable dimensions
Clothes (Zara, H&M, Célio, Bershka, Mango), care labels, nails, paper on steel

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Mimomimomimodamour is a collection of performative love words, written using the Domimomimomimodamour writing system. By playing with the support, dissemination, and writing of these love words, Mimomimomimodamour explores the performativity of language through strategies of diffusion.

Mimomimomimodamour #2 is a series of love words, shaped as care labels. The words are picked, on one hand, from the correspondence between Albert Camus and Maria Casarès, and on the other, from care labels found inside clothing. Mimomimomimodamour #2 has been sewn into garments within fast fashion stores. Some future consumers will stumble upon these love words.